August 23rd, 2010 10:59 AM
What’s the big idea?
Our design director Quan Payne presented his talk last Thursday on design expectation of the packaging industry a part of the Institute of Packaging South Africa (IPSA) Congress. The theme of the topic, “What’s the big idea”, looked at how the creative idea fits in to the consumer narrative. Using Woolworths South Africa as a case study, he discussed the way our philosophy has been applied to transform Woolworth’s brand perception, creating a new relationship between the company and their customers. Even though he was the only guy in jeans and t-shirt among suits, the talk went down really well!
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