Frost* Design Blog

July 20th, 2010 2:35 PM

The Essential Ingredient

The in-house design studio we’ve set up for Woolworths department store in South Africa has begun rolling it’s first new packs out onto shelf, the initial stage of what will be a mammoth packaging redesign program, eventually encompassing more than 5000 items.

Essentials is Woolworth’s entry price point range of house, basic supermarket items, with all of the quality you’d expect from the brand, but a price tag that will make customers smile. It has also been the first to receive the Frost* treatment. Our packaging redesign strategy is not only about contemporisation, but ensuring all own ranges communicate the quality which defines Woolworths’ very essence, by embedding good, thoughtful design into the brand through packaging.

Simple, bold typography and the use of elements like photography and graphic shapes, aim to speak to the consumer in an engaging, intelligent way. Colour is also used in category leading ways, to differentiate variants within the lines.

June 10th, 2010 5:22 PM

Manfredi refreshments

Stefano Manfredi  is one of Australia’s most celebrated chefs , with a string of iconic restaurants to his name (Bel Mondo, Restaurant Manfredi and now Bells at Killcare), as well four cookbooks and a weekly produce column in the Sydney Morning Herald. Ten years ago,  Manfredi  and business partner Julie Manfredi Hughes  invited Frost* to design the identity for  the Di Manfredi line of café-only coffee blends, Espresso di Manfredi by Piazza D’Oro, which has  been instrumental in the establishment of a vibrant coffee culture in Australia. Now, for their 10th anniversary celebrations, Frost* has again been commissioned, this time to create a new, refreshed identity and artwork for the brand’s bespoke Tazzalta Mug and the Universal Saucer, created by renowned ceramic artist, Rod Bamford.

A bold, typographic treatment replaces the original photographic identity, bringing a refreshing modernity to the brand look and feel. The art has been applied to the special Espresso di Manfredi by Piazza D’Oro Artist Anniversary Collection of china and will be used across a new packaging theme for the product, employed by our studio on café windbreaks, umbrellas, coffee bags, take-away cups, mugs and sugar sticks. The new look was unveiled at a recent media event in Sydney and will soon be seen serving the brew at a café in your neck of the woods.

April 09th, 2010 3:21 PM

Pooh-pooh!

Dropped the kids off at the pool this morning…

April 07th, 2010 4:13 PM

Bloody L!

What the L’s wrong with Sydney? Is there an L shortage?

January 08th, 2010 4:43 PM

100 Not Out

When asked to design concepts for the State Library of NSW’s centenary, Frost looked to the Library’s DNA to find the answer. The driving idea was to get the objects “out” into the public and create a sense of fun and surprise. We decided to construct a typeface using objects from the Library’s rare and unusual collection, as many people only associate the Library with books.  This allowed us to put the objects in a new context, as well as exposing people to the many different aspects of the collection. The letters contain elements of maps, manuscripts, ephemera, relics and even the Library’s own historic architecture. Each letter took about two days as every shape needed to be deep-etched. The whole alphabet took around 400 hours to create. The type-face will be used to celebrate the Mitchell Library centenary next year, see it here  http://www.onehundred.sl.nsw.gov.au

On a tour of the Library archive, it hit us that there were literally millions of objects all with incredible stories to tell and we wanted to share those stories with the wider community. We felt creating a type-face from these objects is a natural way for us to showcase the Library.” Says Vince Frost, “The process of research had a profound effect on the whole team. We really want people to get involved because we’d like everyone to be as excited about it as we are!

A major exhibition of 100 objects from the Mitchell Library’s collection will be on show for 100 days from 9 March 2010.

July 02nd, 2009 5:17 PM

Frost* ‘A’ typographical Flat at Trio, Sydney

We have had the great opportunity to design a one off Frost*flat for Trio in sydney. We were one of 4 design companies to do so and it was very exciting. The 3D team at Frost* had great fun bringing our type and ideas to life. We created new home wares products such as typographical cushions, limited edition prints, bed spread, beach towels, plates and table runners etc. these products are available for sale through our Frost* studio. www.triosydney.com.au

December 19th, 2008 7:41 PM

New Heart & Design Identity

Frost* has helped the charity Heart & Design with a new identity and unique custom designed type face.
September-October next year Frost* will be having an Exhibition on the streets of London. Stay tuned.

December 19th, 2008 7:28 PM

Special secret project launches early January