July 22nd, 2010 7:26 PM
Frost has been invited to take part in Iron Designer, a design-based battle put on as part of Sydney Design 10 – a celebrated Sydney institution showcasing local and international design with a diverse program running over 16 days, organised by Melbourne based creative team, Studio Binocular.
Inspired by their Japanese cooking counterparts, the challengers work individually or in teams of 2-3 in a pressure cooker style design-off. In response to the Festival’s theme – Tell us a story – teams are given 20 minutes to impress the judges with their innovative use of the battle’s key ingredients.
The aim of the game is to present a live and entertaining exploration of the creative process – showcasing the way designers think and how they transfer their thoughts into something visual. Mediated by a flamboyant host, in conjunction with a panel of industry based judges, Iron Designer sees participants working individually or in studio-based teams of 2-3. Participants are given three words which become the battle’s ‘key ingredients’.
Designers have access to a range of materials and are given 20 minutes to “tell us a story” visually. The night is run in two rounds with four teams competing per round. The two heat winners and carry-over champions then play off for the Iron Designer crown.
This fast-paced contest is run in two rounds, with the winner of each going into a championship playoff, where the ultimate victor will be crowned Iron Designer 2010 – basking in the glory and adulation of the crowd.
The whole studio will be there to revel in the glory of being crowned Sydney’s Iron Designer champions!
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