Frost* Design Blog

January 27th, 2010 4:03 PM

QANTAS Online Annual Report 2009

From cabin crew and catering staff to the board of directors, the people become the focus of the report. Frost art directed an honest “fly-on-the-wall” shoot that captured the spirit of Qantas. We translated the report to an interactive microsite, which provided a platform to present the information in a more engaging way.

The online version became an extension of the printed version. The design was mirrored in HTML and included extra details such as a full screen image gallery, flash network map and passenger journey sections.

Making the information available online allowed Qantas to reach a wider audience and dramatically reduced the number of printed copies.

View it here

May 22nd, 2009 4:28 PM

Seafolly shoot, Haggerstone Island

I art directed the latest Seafolly shoot on Haggerstone island! Sometimes I have to pinch myself to see if this is all a dream. A shoot in paradise with a dream model, dream client, photographer and crew.

This is an interview I did with Creative Sydney. Check out the full interview on the Creative Sydney website.

February 16th, 2009 9:30 PM

Rafael Bonachela’s photo shoot for Sydney Dance Company’s, we unfold

Photographed at B2 studio in Sydney by Tim Richardson. Bus shelter posters will soon brighten Sydney’s Streets.