Frost* Design Blog

June 24th, 2010 10:56 AM

Easing the Pain

After developing the identity for Sydney Airport’s new retail precinct, we started working on the advertising for the improved shopping precinct at the international terminal. Research revealed travellers find last minute holiday preparations highly stressful, reaching a crescendo at the airport. So we developed a strategy that taps into this insight and a new ‘medical condition’ was born – Pre Flight Tension or PFT.

An unbranded teaser campaign launched PFT with outdoor, online and radio executions. A variety of scenarios (all a little too easy to relate to!) are brought to life in a humorous manner, designed to pique interest before the launch phase messages released two weeks later. The redeveloped retail precinct was announced and travellers encouraged to plan ahead so they could spend more time at the airport and enjoy the new shops and restaurants – the perfect antidote to PFT!

Find out if PFT affects you by taking the test on our microsite www.easepft.com.au

January 27th, 2010 4:03 PM

QANTAS Online Annual Report 2009

From cabin crew and catering staff to the board of directors, the people become the focus of the report. Frost art directed an honest “fly-on-the-wall” shoot that captured the spirit of Qantas. We translated the report to an interactive microsite, which provided a platform to present the information in a more engaging way.

The online version became an extension of the printed version. The design was mirrored in HTML and included extra details such as a full screen image gallery, flash network map and passenger journey sections.

Making the information available online allowed Qantas to reach a wider audience and dramatically reduced the number of printed copies.

View it here