June 10th, 2010 5:22 PM
Manfredi refreshments
Stefano Manfredi is one of Australia’s most celebrated chefs , with a string of iconic restaurants to his name (Bel Mondo, Restaurant Manfredi and now Bells at Killcare), as well four cookbooks and a weekly produce column in the Sydney Morning Herald. Ten years ago, Manfredi and business partner Julie Manfredi Hughes invited Frost* to design the identity for the Di Manfredi line of café-only coffee blends, Espresso di Manfredi by Piazza D’Oro, which has been instrumental in the establishment of a vibrant coffee culture in Australia. Now, for their 10th anniversary celebrations, Frost* has again been commissioned, this time to create a new, refreshed identity and artwork for the brand’s bespoke Tazzalta Mug and the Universal Saucer, created by renowned ceramic artist, Rod Bamford.
A bold, typographic treatment replaces the original photographic identity, bringing a refreshing modernity to the brand look and feel. The art has been applied to the special Espresso di Manfredi by Piazza D’Oro Artist Anniversary Collection of china and will be used across a new packaging theme for the product, employed by our studio on café windbreaks, umbrellas, coffee bags, take-away cups, mugs and sugar sticks. The new look was unveiled at a recent media event in Sydney and will soon be seen serving the brew at a café in your neck of the woods.
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