The in-house design studio we’ve set up for Woolworths department store in South Africa has begun rolling it’s first new packs out onto shelf, the initial stage of what will be a mammoth packaging redesign program, eventually encompassing more than 5000 items.
Essentials is Woolworth’s entry price point range of house, basic supermarket items, with all of the quality you’d expect from the brand, but a price tag that will make customers smile. It has also been the first to receive the Frost* treatment. Our packaging redesign strategy is not only about contemporisation, but ensuring all own ranges communicate the quality which defines Woolworths’ very essence, by embedding good, thoughtful design into the brand through packaging.
Simple, bold typography and the use of elements like photography and graphic shapes, aim to speak to the consumer in an engaging, intelligent way. Colour is also used in category leading ways, to differentiate variants within the lines.
Adelaide based furniture designer Khai Liew is collaborating with six pre-eminent Australian designers as part of the Collec+ors exhibition.
The exhibition celebrates a reunion of a group of Australian creative talents, brought together by their participation in ‘Collect: the international art fair for contemporary objects’, firstly at the Victoria and Albert Museum in London and now at the Saatchi Gallery.
Collec+ors will showcase collaborative new works by Khai Liew and Kirsten Coelho, Gwyn Hanssen Pigott, Bruce Nuske, Prue Venables (ceramics), Julie Blyfield (metal) and Jessica Loughlin (glass).
Back in 2004 Frost designed the identity for Collect and has since been working with Khai Liew, creating the furniture designer’s identity, website and now exhibition identity.
Collec+ors opens in Adelaide on Thursday 29 July coinciding with the 2010 South Australian Living Artists (SALA) Festival. The exhibition continues until 29 August, 11am-4pm daily.
Global property developers Frasers are set to revitalise the old Carlton brewery site in Sydney and create a vibrant new gateway to the CBD. Frost* have come on board to develop the brand strategy and will be involved in every aspect of the development’s ongoing communications.
Central Park’s vision is to become a new urban village within an existing city of villages that incorporates New York style apartments, to create a thriving creative urban community. Pritzker prize winning architecture luminaries from all around the world, including Foster + Partners (UK) and Ateliers Jean Nouvel (France), have been commissioned to create an internationally significant development.
We focussed on the idea of the global village – a collective of a diverse people, joining to create a community. From this came the creative idea of ‘coming together’, which underpins all communications. The identity highlights each letter in Central Park with a different colour, representing the convergence of different people and elements to form a whole. The new identity can be seen on the site hoarding and the new display suite.
Stay tuned for more from us on this project! In the meantime check out the website we designed.
After developing the identity for Sydney Airport’s new retail precinct, we started working on the advertising for the improved shopping precinct at the international terminal. Research revealed travellers find last minute holiday preparations highly stressful, reaching a crescendo at the airport. So we developed a strategy that taps into this insight and a new ‘medical condition’ was born – Pre Flight Tension or PFT.
An unbranded teaser campaign launched PFT with outdoor, online and radio executions. A variety of scenarios (all a little too easy to relate to!) are brought to life in a humorous manner, designed to pique interest before the launch phase messages released two weeks later. The redeveloped retail precinct was announced and travellers encouraged to plan ahead so they could spend more time at the airport and enjoy the new shops and restaurants – the perfect antidote to PFT!
Find out if PFT affects you by taking the test on our microsite www.easepft.com.au
Stefano Manfredi is one of Australia’s most celebrated chefs , with a string of iconic restaurants to his name (Bel Mondo, Restaurant Manfredi and now Bells at Killcare), as well four cookbooks and a weekly produce column in the Sydney Morning Herald. Ten years ago, Manfredi and business partner Julie Manfredi Hughes invited Frost* to design the identity for the Di Manfredi line of café-only coffee blends, Espresso di Manfredi by Piazza D’Oro, which has been instrumental in the establishment of a vibrant coffee culture in Australia. Now, for their 10th anniversary celebrations, Frost* has again been commissioned, this time to create a new, refreshed identity and artwork for the brand’s bespoke Tazzalta Mug and the Universal Saucer, created by renowned ceramic artist, Rod Bamford.
A bold, typographic treatment replaces the original photographic identity, bringing a refreshing modernity to the brand look and feel. The art has been applied to the special Espresso di Manfredi by Piazza D’Oro Artist Anniversary Collection of china and will be used across a new packaging theme for the product, employed by our studio on café windbreaks, umbrellas, coffee bags, take-away cups, mugs and sugar sticks. The new look was unveiled at a recent media event in Sydney and will soon be seen serving the brew at a café in your neck of the woods.
To make room for a brand new series of t-shirts, even bigger and better than the last, we have reduced the price of all the tees we have left in series 1.
Grab your 100% sustainable bamboo tee for a only $29.95 (that’s a saving of more than 50%). Get in quick as stock is very limited. Visit the Frost* shop at http://shop.frostdesign.com.au
A few Frosties were recently lured to Oceanworld in Manly to dive with the sharks. After all, nothing says ‘team bonding’ like coming face to face with Jaws.
Under the amazing supervision of dive leaders Jamie and Rhiannon, we put on our scuba gear and faced our fears.
It was such an incredible experience and we’re all planning out next dive. Big thanks to Jamie at Oceanworld for the pics and video, you can book a shark dive with him here.
Remember back in April when Inside Out magazine asked Vince to create original artwork to celebrate their 10th anniversary? Well, the ‘Heart & Home‘ themed artwork raised over $600 at auction for the HeartKids charity. What a great result!
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