March 06th, 2012 11:32 AM
Taking a break from New York, I’m currently in Washington DC. Myself and 7 other jury members are checking out the crème de la crème of Environmental Graphic Design from around the globe – from iPhone wayfinding apps to dramatic lighting installations. I snuck a peek and it was great to see there were plenty of Aussie projects in the mix. And with around 400 entries to sift through, I have a feeling it’s going to be a big day!
March 05th, 2012 3:37 PM
Circus festival of commercial creativity inspires and entertains with a display of the world’s most influential thinkers, innovators and artists. Commercial creativity in all its forms is celebrated in this unique annual event, with luminaries from all corners of the business. Featuring keynote presentations, exhibitions, film festivals, the award awards and the battle of big thinking. See Vince present on Tuesday the 25th of March at 11:55, Carriageworks, 245 Wilson st, Eveleigh
March 02nd, 2012 4:05 PM
Matt Moran’s much anticipated new restaurant development on the former Prunier’s site in Sydney’s leafy Woollahra, will launch this month with an identity and branding designed by leading agency Frost.
The brief was to create a brand that would position the new restaurant, known as ‘Chiswick’ as a relaxed neighbourhood diner nestled in a unique, historic garden setting.
The restaurant is housed in what was once the stable and gatehouse of a vast Victorian mansion estate. In its glory days, the Chiswick house was surrounded by over 1000 acres of spectacular formal gardens – what remains today is a small public park, Chiswick Gardens.
The creative solution is inspired by the site’s historic gardens, as well at the recently planted 150 square metre vegetable garden that will supply the restaurant with fresh produce.
“What I found exciting about this project was the potential of capturing the coming together of two gardens, that both embody the sentiments of their age as well as the dining experience.
The marriage of the new vegetable patch, which is a very sustainable, contemporary idea, and the history- soaked, formal gardens gave us the idea of creating a solution that is both nostalgic and modern.” Vince.
Every element of the design has a botanical influence – from the logo design featuring tendril-like typography, through to the soft muted palette, sustainable materials and photographic studies of plants drawn from the gardens.
The logo is a bespoke version of AW Conqueror Didot light, a classic serif font design by famed French typographer Jean Francoise Porchez, who gave special permission for us to customise. The font was selected for its structure, like the formal garden, as well as it’s qualities of looseness and flow, which with our adaptations, are reminiscent of the leaves and stems of plant life.
Leading photographer Dieu Tan worked with Frost to create a series of black-and-white images that draw attention to the beauty of the often humble herbs and plants that give the restaurant its distinctive seasonal flavours and dining environment.
“The solution is elegant, sensual and totally grounded in an appreciation of the natural elements that make the restaurant such a special place.” Vince
We have rolled out the brand across all customer facing and corporate applications, including signage, website, menu, wine list, uniforms, bill presenters, canvas tote bags, tea towels, coasters and stationery.
The project follows on from other recent work with Moran and the MorSul Group including the MorSul identity and website. We have also created brands for other leading chefs including Steve Manfredi, including the identity for the newly opened Balla restaurant in The Star last year.
Says Moran: “We couldn’t be happier with the work from Frost. MorSul has worked with the studio on a number of projects and their ability to not only deliver exceptional creativity, but really understand the food and restaurant space we operate in, makes them stand out. The Sydney market is a highly competitive one and the role that strong brands play in creating a successful restaurant venture in this town cannot be underestimated.”
March 02nd, 2012 12:21 PM
Katie Bevin, one of the rising stars of our Environments team is in the US checking out the design scene in New York, then heading over to Washington DC to help judge the 2012 SEGD (Society for Environmental Graphic Design) Awards. Keep an eye out for her regular blog posts over the coming week.
February 23rd, 2012 3:57 PM
We will rebrand copyright management organisation, Copyright Agency. The not-for-profit company connects creators and users of copyright material and represents authors, journalists, visual artists, photographers and publishers as their non-exclusive agent to license the use of their works for education and business.
The creative brief comes off the back of a new business arrangement which will see Copyright Agency manage some services for another copyright management organisation, Viscopy, and is a key part of increasing awareness about the value of creative content to both creators and users.
“Our organisation manages an important part of copyright for creators and publishers – the right to reproduce their works” said CEO of Copyright Agency, Jim Alexander.
The not-for-profit, member-based company has distributed nearly $1 billion since 1989 and now represents the reproduction and communication rights of tens of thousands of Australian creators and publishers.
“Our new identity must, first and foremost, communicate our values and positioning. In essence, the company rewards, stimulates and promotes creativity and the ongoing generation of new works, by providing an income stream to the creators and producers of those works. This activity drives a significant contribution to Australia’s educational, artistic, economic and cultural strength, heritage and future.”
As one of the objectives of the rebrand, we will also be charged with the task of reflecting the increasing role the organisation is playing in managing copyright for digital content creators. “Given the extent to which digital content is now becoming more and more a part of our business, we need an identity that is meaningful in an age of digital communication,” said Alexander.
Everyone at Frost* is excited to be involved with an organisation that is so vital to the survival of Australian artists and cultural contributors.
“The Copyright Agency works to ensure that artists and creative content makers can continue to make work and contribute to the cultural life of this country. I’m thrilled to be working with them to ensure their identity better communicates the positive contribution they make and help organisations who may not realise that they are infringing others’ rights to reproduce materials responsibly. Nurturing creativity in all its forms is something I’m incredibly passionate about, so it feels good to be involved in this project”
The rebrand is scheduled to be unveiled in May.
February 10th, 2012 12:13 PM
Vince is speaking this Saturday, 1pm at Semi-Permanent Sydney. This years Semi-Permanent marks the 10year anniversary of the event. An exciting milestone for what has become the biggest event of its type throughout Australia and internationally.
For tickets go to semipermanentevents.com/sydney 11th & 12th May 2012, Sydney Convention & Exhibition Centre.
January 19th, 2012 4:34 PM
Frost* is looking for Interns to join our Environments team for 8-12 weeks. We are looking for someone who likes to be challenged to exceed their best and who is determinedly creative.
The position reports to the Creative Director, Vince Frost, Environments Design Directors and Head of Environments and will be assisting in the creative delivery of projects in the Environments team. This includes supporting environmental designers with creative and design development and documentation, from project inception through to construction. Activities may include research and concept mock-ups, set up of creative presentations, assisting with final artwork and documentation under supervision (signage masterplan and message schedule updates, title blocks, draft specifications, transmittals, drawing codes, etc). Projects range from branding and environmental graphics, signage, wayfinding and exhibitions design. Suitable for recent graduate with a keen interest in spatial design, architecture, interiors, signage and the built environment. Requires experience in a range of software applications, including Illustrator, Photoshop & InDesign. Skills in 3D drawing and renders (3D Studio Max and Sketch Up) desirable.
Please send your resume and portfolio (maximum size 3MB) with the subject “Environments Intern” to annabel.stevens@frostdesign.com.au
Applications close on the 10th February 2012
January 12th, 2012 4:53 PM
Frost* has been prominently featured in Michelle Galindo’s highly anticipated release, ‘Signage Design’ as readers become exposed to our most recent environmental and signage project completions. The works featured highlight our success in the development of signage elements for The Powerhouse Museum, the design for an identification and intuitive wayfinding system for The Ritz Carlton, Hong Kong and new interior and exterior signage projects undertaken for the Queen Victoria Building. Other work featured includes our suspended directional and wayfinding signage implementation for Chatswood Chase, Sydney. Pick up a copy at your local bookstore, or order online here.
January 05th, 2012 1:38 PM
One of Frost’s key strengths is our ability to work across cultural borders and we recently took pleasure in helping Chinese retailer TL Jewellery launch their business in Australia. Focal to our commission was creating a logo that is evocative of high-end jewellery and can work across signage and packaging. The solution elegantly translates the letterforms T and L into a geometric composition that draws on the visual cues of jewellery design and is reproduced in a stunning metallic gold.
Australia
Frost Design Pty Ltd,
Level 1, 15-17 Foster St,
Surry Hills, NSW, 2010, Australia
Phone: +61 2 9280 4233
info@frostdesign.com.au
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