Frost* Design Blog

February 23rd, 2012 3:57 PM

FROST* wins rebrand work for leading copyright organisation

We will rebrand copyright management organisation, Copyright Agency. The not-for-profit company connects creators and users of copyright material and represents authors, journalists, visual artists, photographers and publishers as their non-exclusive agent to license the use of their works for education and business.

The creative brief comes off the back of a new business arrangement which will see Copyright Agency manage some services for another copyright management organisation, Viscopy, and is a key part of increasing awareness about the value of creative content to both creators and users.

“Our organisation manages an important part of copyright for creators and publishers – the right to reproduce their works” said CEO of Copyright Agency, Jim Alexander.

The not-for-profit, member-based company has distributed nearly $1 billion since 1989 and now represents the reproduction and communication rights of tens of thousands of Australian creators and publishers.

“Our new identity must, first and foremost, communicate our values and positioning. In essence, the company rewards, stimulates and promotes creativity and the ongoing generation of new works, by providing an income stream to the creators and producers of those works. This activity drives a significant contribution to Australia’s educational, artistic, economic and cultural strength, heritage and future.”

As one of the objectives of the rebrand, we will also be charged with the task of reflecting the increasing role the organisation is playing in managing copyright for digital content creators. “Given the extent to which digital content is now becoming more and more a part of our business, we need an identity that is meaningful in an age of digital communication,” said Alexander.

Everyone at Frost* is excited to be involved with an organisation that is so vital to the survival of Australian artists and cultural contributors.

“The Copyright Agency works to ensure that artists and creative content makers can continue to make work and contribute to the cultural life of this country. I’m thrilled to be working with them to ensure their identity better communicates the positive contribution they make and help organisations who may not realise that they are infringing others’ rights to reproduce materials responsibly. Nurturing creativity in all its forms is something I’m incredibly passionate about, so it feels good to be involved in this project”

The rebrand is scheduled to be unveiled in May.

www.copyright.com.au

February 10th, 2012 12:13 PM

Semi-Permanent Sydney

Vince is speaking this year at Semi-Permanent Sydney. The 2012 Sydney Semi-Permanent this May marks the 10 year anniversary of the event. An exciting milestone for what has become the biggest event of its type throughout Australia and internationally.

For tickets go to semipermanentevents.com/sydney
11th & 12th May 2012, Sydney Convention & Exhibition Centre.

January 19th, 2012 4:34 PM

Interns – Environmental Design

Frost* is looking for Interns to join our Environments team for 8-12 weeks. We are looking for someone who likes to be challenged to exceed their best and who is determinedly creative.

The position reports to the Creative Director, Vince Frost, Environments Design Directors and Head of Environments and will be assisting in the creative delivery of projects in the Environments team. This includes supporting environmental designers with creative and design development and documentation, from project inception through to construction. Activities may include research and concept mock-ups, set up of creative presentations, assisting with final artwork and documentation under supervision (signage masterplan and message schedule updates, title blocks, draft specifications, transmittals, drawing codes, etc). Projects range from branding and environmental graphics, signage, wayfinding and exhibitions design. Suitable for recent graduate with a keen interest in spatial design, architecture, interiors, signage and the built environment. Requires experience in a range of software applications, including Illustrator, Photoshop & InDesign. Skills in 3D drawing and renders (3D Studio Max and Sketch Up) desirable.

Please send your resume and portfolio (maximum size 3MB) with the subject “Environments Intern” to annabel.stevens@frostdesign.com.au

Applications close on the 10^th February  2012 

January 13th, 2012 3:40 PM

Frost* Fires up Year of the Dragon

January 12th, 2012 4:53 PM

Signs of Good Design

Frost* has been prominently featured in Michelle Galindo’s highly anticipated release, ‘Signage Design’ as readers become exposed to our most recent environmental and signage project completions. The works featured highlight our success in the development of signage elements for The Powerhouse Museum, the design for an identification and intuitive wayfinding system for The Ritz Carlton, Hong Kong and new interior and exterior signage projects undertaken for the Queen Victoria Building. Other work featured includes our suspended directional and wayfinding signage implementation for Chatswood Chase, Sydney. Pick up a copy at your local bookstore, or order online here.

January 05th, 2012 1:38 PM

A shining example

One of Frost’s key strengths is our ability to work across cultural borders and we recently took pleasure in helping Chinese retailer TL Jewellery launch their business in Australia. Focal to our commission was creating a logo that is evocative of high-end jewellery and can work across signage and packaging. The solution elegantly translates the letterforms T and L into a geometric composition that draws on the visual cues of jewellery design and is reproduced in a stunning metallic gold.

November 17th, 2011 1:54 PM

Digging deep – Rio Tinto

The rich visual language of the mining sector has inspired Frost’s latest environmental graphics project for Rio Tinto’s new Brisbane Regional Centre. The project was an opportunity to connect staff in the corporate office to the operational coalface, featuring elements such as stencil-cut fonts, raw materials and super-scaled photography. Contoured panelling creates a sense of topography in the lift core, while lithological patterns (geological map codes for rocks) bring otherwise functional surfaces to life. The graphics complement the “Earth to Sky” interior concept developed by Geyer, the interior designers on the project.

November 16th, 2011 1:48 PM

Balla restaurant

In yet another collaboration with our longstanding clients the Manfredis, this new Sydney restaurant seeks to redefine the classic osteria Milanese. Named after futurist painter Giacomo Balla, the inspiration point for the design is the Italian Futurist movement, of which Milan was a major centre in the early 20th century. Balla’s depictions of light and speed were used as references for a custom-created typeface with its own sense of geometry and form. The striking typography and colours redefine traditional associations with Italian restaurants, preparing patrons for a gastronomic experience like no other.

www.manfredi.com.au

October 29th, 2011 7:13 AM

That’s the creative spirit

We are very excited to be invited by Droga5 to be part of Creative Spirit. Watch the video and try to think of a reason why you shouldn’t get involved. Such a great positive idea! VF

www.creativespirit.org.au

October 27th, 2011 11:26 PM

Chiswick, new garden restaurant in Sydney

We have been working with Matt Moran and his partner Peter Sullivan and their team on the new Chiswick restaurant identity. Set in Chiswick Gardens at 65 Ocean Street Woollahra Sydney. Watch this space it’s going to be tasty.