We recently won a pitch to develop a visual identity for the University of New South Wales’s Faculty of the Built Environment (BE). This involved the development of a new visual language for the faculty, including the selection of typefaces and colour palettes, direction on photography style and formatting guidelines.
The first application of the new visual guidelines was in our design of their undergrad program, aimed at prospective students. The brochure design reflects the University’s motto “Of hand and mind” – referring to the combination of practical and academic skills on offer. The background uses a silver gradient to give the brochure a sense of gravitas, while bright accents of neon colour are used to reflect creativity and appeal to a youthful audience. The prospectus contains lots of facts and figures detailing the available courses, so we made them accessible and appealing by using bold typography contained within a simple grid. This has given the faculty a strong visual presence within the university and helped to strikingly communicate its offering to potential undergraduates worldwide.
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