From cabin crew and catering staff to the board of directors, the people become the focus of the report. Frost art directed an honest “fly-on-the-wall” shoot that captured the spirit of Qantas. We translated the report to an interactive microsite, which provided a platform to present the information in a more engaging way.
The online version became an extension of the printed version. The design was mirrored in HTML and included extra details such as a full screen image gallery, flash network map and passenger journey sections.
Making the information available online allowed Qantas to reach a wider audience and dramatically reduced the number of printed copies.
View it here
Simon Food Favourites
Wednesday 27 Jan 2010 5:26 pm
i like the photography.