We took over Southern Cross station in Melbourne this month with a suggestive campaign for Tourism NT, in partnership with their media agency MPG. The campaign line “Explore untouched territory” makes a cheeky link between the destination and advertising partner Virgin airlines. The “Station Domination” aimed to take advantage of increased foot traffic at Melbourne’s busiest station in the lead-up to and during the Melbourne cup with an immersive brand experience built on the iconic NT campaign. The campaign includes lightboxes, hanging banners, rotating columns, glass posters, floor graphics, trolley posters, locker posters and chair strips.
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