UTS Business School came to Frost* to create a leadership piece that embodies their repositioning based around integrative thinking and creating the next generation of leaders. Our solution came from the heart of their process, which is founded in design thinking. Post it notes integral to their u.lab brainstorming sessions were used to create a hand-crafted typeface and design language. The structure takes an editorial approach, allowing them to communicate on many different levels, and to highlight alumni who are navigating some of Australia’s most influential organisations, as well as well as heroing the School’s Dr Chau Chak Wing Building by Frank Gehry (which we are also designing signage for).
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