We recently developed the new look and feel for the retail signage at Sydney Airport. We incorporated devices such as speech bubbles and witty captions for a tone that is fun and approachable – almost as though the Airport is having a conversation with you! The fresh, colourful approach brings to life the vibrancy and personality of the airport’s retail offering.
Zoe
Thursday 6 Jan 2011 11:14 am
Really refreshing to see a redesign for a sector or an airport.
I’m really curious to know what the public and travellers think of it.
Airports have such a variety of audiences, which makes me want to know the whole thought process that lead to the final design style! It’s hard to be daring in such a design restricted location but great to see something that stands out from the usual bland/outdated signage!
ZoeByDesign
Tarquin Hall
Monday 7 Feb 2011 6:50 pm
Nice to see Wim Crouwel getting recycled again.