Global property developers Frasers are set to revitalise the old Carlton brewery site in Sydney and create a vibrant new gateway to the CBD. Frost* have come on board to develop the brand strategy and will be involved in every aspect of the development’s ongoing communications.
Central Park’s vision is to become a new urban village within an existing city of villages that incorporates New York style apartments, to create a thriving creative urban community. Pritzker prize winning architecture luminaries from all around the world, including Foster + Partners (UK) and Ateliers Jean Nouvel (France), have been commissioned to create an internationally significant development.
We focussed on the idea of the global village – a collective of a diverse people, joining to create a community. From this came the creative idea of ‘coming together’, which underpins all communications. The identity highlights each letter in Central Park with a different colour, representing the convergence of different people and elements to form a whole. The new identity can be seen on the site hoarding and the new display suite.
Stay tuned for more from us on this project! In the meantime check out the website we designed.
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