A couple of months ago we told you about our work designing a logo for a new Arts TV Channel being created by SBS. Well, STVDIO has just launched so now we can tell you a little more! In designing the STVDIO identity, we looked at ways to represent both the arts-driven content of the channel as well as the platform through which it comes to life. In fact, it was the process of creating the identity that defined the very name of the channel itself. The result is a cohesive and visually distinctive logo that embeds one element within the other, thus creating a single word moniker for the new channel – STVDIO. The logo and brand name substitutes a V for the U, a common practice on Renaissance stonework and a reference to the rich artistic legacy of this time.
Tanya Were
Monday 21 Jun 2010 10:54 am
Love the new logo. Very clever. You have stimulated by eyes and also given me a lesson on the Renaissance period. Isn’t it wonderful when clients can be happy with such a simple solution. No over-designing here.