March 07th, 2014 4:39 PM
Orange is the new red and we’ve painted the town.
Acon’s latest component of the ENDING HIV series can literally be seen from a mile away.
The new phase encouraging people to ‘test more’, encompasses a takeover of Sydney, placing the ‘Test More’ messages across targeted outdoor metro-lights, as well as digital ads, social media channels, press, public posters, and strategically placed pop-up testing sites – offering rapid results in just 30 minutes.
The integrated campaign cohesively links in with earlier phases of the Ending HIV program with continued use of clever headlines and bold lettering. Typographic word play is the real feature in this campaign: the intense orange type not only highlights the word-within-a-word of the ‘Know Now’ and ‘Easy As’ headlines, it also references the brand colour of the rapid testing program, a[TEST], reinforcing the all important action of testing more.
The campaign hit the streets in the lead up to Mardi Gras, finishing with a bang as one of the largest floats in the Parade. We Frosties were proud to be a part of the action, marching in the parade and spreading the message to over 300,000 onlookers.
March 03rd, 2014 2:38 PM
DesignByThem directors Nicholas Karlovasitis and Sarah Gibson share the highlights and pitfalls of starting a design company in Australia. Covering all aspects of the business, from its design philosophy and collaborations, to the challenges of IP and manufacturing. The talk will reveal pivotal moments in the business and the invaluable discoveries they’ve made along the way.
13th March 2014
6pm for 6:30pm start
Lv.1/15 Foster Street Surry Hills, Sydney
We invite you to join us, RSVP at Eventbrite
February 18th, 2014 9:14 AM
Our Strategy Director Cat Burgess spoke at the LS:N 6:6:6:6 round table last night at Paramount House in Sydney’s Surry Hills. Aptly named 6:6:6:6 – the night entailed six speakers, six ideas, and six tables with six guests at each table! In line with her recent talk at de.Frost* Cat’s topic was mindfulness and creativity.
February 14th, 2014 3:52 PM
Frost* is looking for an Intern to join our Brand team for 8-12 weeks. We are looking for someone who likes to be challenged to exceed their best and who is determinedly creative.
The position reports to the Creative Director, Anthony Donovan, and will be assisting in the creative delivery of projects in the brand team. Suitable for final year student or recent graduate with a keen interest in design. Requires experience in a range of software applications, including Illustrator, Photoshop & InDesign.
Please send your resume and portfolio (maximum size 3MB) to Jobs@frostdesign.com.au with the subject “Brand Intern”
February 12th, 2014 1:58 PM
Vince Frost, is participating in the OzHarvest/Qantas CEO CookOff on 17 February 2014.
At the CookOff, 40 celebrity chefs from Australia’s top kitchens will be teaming up with CEOs to feed 1000 people in need.
Every dollar counts. You can help support this worthy cause by donating to your favourite CEOs or chefs through http://www.ceocookoff.com.au at their profile page.
February 05th, 2014 10:59 AM
We’re thrilled to see construction of our latest installment for Goodman’s landmark series at Interchange Park, Eastern Creek, at the M4/M7 junction. These colossal ‘plus’ symbols are assembled from a steel framework and cladding, with integrated lighting allowing them to glow at night providing around-the-clock brand awareness.
Proof that great things can happen when you have ‘good’ clients.