December 06th, 2013 3:29 PM
In the name of reminiscing we thought we would get this out of our archive to share.
Zembla Magazine Issue 1 – 2004
Zembla combines ‘literary culture interests with the innovation and flair of a style magazine’. The magazine’s editor, Dan Crowe, and publisher, Simon Finch, approached Frost to design and art direct it. The concept was based on the need for a cool literary magazine that targeted a younger audience, but would also attract high-end advertisers such as Paul Smith and Gucci. The brief was short: “Do whatever you want. Be expressive. Have fun with words”. The confidence of Zembla’s design lies largely in its refusal to adhere to the traditional ‘rules’ of magazine design. The letter Z forms the masthead and identity for the magazine, which spans the entire front cover while flexible type sizes and characters and a grid that appears ‘only when we need it’, characterise the design within. Zembla is very much about ideas-based design and its strapline, ‘Fun with Words’, applies equally to both content and form.
December 03rd, 2013 12:11 PM
The Stay Safe Campaign we worked on with ACON is featuring on Communication Art’s Exhibit today – check out the article here!
November 29th, 2013 9:52 AM
Last night at de.Frost* Carlo Giannasca, Partner and head of our Environments team got technical. Sharing insights into the basics of modernist typography and effective use of the swiss grid system. For those of you who missed the talk you can check out his presentation on Slideshare.
November 26th, 2013 3:07 PM
We’re committed to being a part of the challenge to end HIV in Australia and It’s exciting to see this work grow, evolve and become a real catalyst for direct action and change. With World Aids Day is this week NSW Heath and ACON have partnered up to develop and run Australia’s first pop-up site for rapid HIV testing – a branded caravan at Taylor Square in the heart of Sydney’s gay district.
November 21st, 2013 9:00 AM
The new 6-storey shopping destination in Sydney’s Broadway, Central, is a platform for global retail, food and lifestyle trends. We developed the centre’s identity, wayfinding signage and environmental graphics system communicating its vibrant retail vision. The wayfinding signage mixes timber and white finishes aligning with the park and green façade, as well as responding to the high proportions of natural light in the centre.
The Placemaking graphics to the amenities corridors were developed as customised wallpapers, designed to brand the retail precincts on each level.