July 27th, 2010 12:52 PM
The lovely people at Alfies friend Rolfe are stocking our series 4 tees. Check out the latest post on their site http://alfiesfriendrolfe.com.au
Available at selected stores nationally and shop.frostdesign.com.au
July 22nd, 2010 7:26 PM
Frost has been invited to take part in Iron Designer, a design-based battle put on as part of Sydney Design 10 – a celebrated Sydney institution showcasing local and international design with a diverse program running over 16 days, organised by Melbourne based creative team, Studio Binocular.
Inspired by their Japanese cooking counterparts, the challengers work individually or in teams of 2-3 in a pressure cooker style design-off. In response to the Festival’s theme – Tell us a story – teams are given 20 minutes to impress the judges with their innovative use of the battle’s key ingredients.
The aim of the game is to present a live and entertaining exploration of the creative process – showcasing the way designers think and how they transfer their thoughts into something visual. Mediated by a flamboyant host, in conjunction with a panel of industry based judges, Iron Designer sees participants working individually or in studio-based teams of 2-3. Participants are given three words which become the battle’s ‘key ingredients’.
Designers have access to a range of materials and are given 20 minutes to “tell us a story” visually. The night is run in two rounds with four teams competing per round. The two heat winners and carry-over champions then play off for the Iron Designer crown.
This fast-paced contest is run in two rounds, with the winner of each going into a championship playoff, where the ultimate victor will be crowned Iron Designer 2010 – basking in the glory and adulation of the crowd.
The whole studio will be there to revel in the glory of being crowned Sydney’s Iron Designer champions!
July 21st, 2010 7:04 PM
The Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Vince has been asked to join the judging panel at this years awards show where he will judge the best creative work in the categories of TV/Cinema, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, TV/Cinema Craft and Design.
July 20th, 2010 4:37 PM
It’s a real honour to announce the fresh bunch of international award wins in our hot little hands. The Art Director’s Club (ADC), Graphis and The Society of Environmental Graphic Design (SEGD) have all recently praised the work of Frost* in their respective annual achievement rolls.
Our bespoke typographical installation ‘Wonderland’ for the 2009 Sculptures by the Sea festival, has been celebrated in this year’s SEGD Design Awards. The Washington DC based Society, which recognises exceptional environmental design, has given the ‘Lot with a little’ Award to the studio’s temporary public artwork. The team wove a line of text from Lewis Carol’s ‘All in the Golden Afternoon’ poem, in typical Frost* orange fabric, on a timber fence that runs along the shore line of Sydney’s Tamarama beach.
Our ongoing relationship with publishers Phaidon is going strong with ‘Futurtainment’, by Mike Walsh, receiving a Merit Award from the ADC. The book design received the recognition in the 89th ADC Annual Awards competition, which gives accolades for the best design work of the year and was one of only two mentions given to Australian entrants this year.
And Graphis, The International Journal of Visual Communication, has anointed Frost* with both Gold and Platinum awards in the Graphis Poster Annual 2011, for our work with the Sydney Dance Company. The posters for the ‘We Unfold’ series, which won Gold and the company’s ‘Season 2009’, which took out the top honour of Platinum, were displayed on outdoor advertising sites throughout the city.
July 20th, 2010 2:35 PM
The in-house design studio we’ve set up for Woolworths department store in South Africa has begun rolling it’s first new packs out onto shelf, the initial stage of what will be a mammoth packaging redesign program, eventually encompassing more than 5000 items.
Essentials is Woolworth’s entry price point range of house, basic supermarket items, with all of the quality you’d expect from the brand, but a price tag that will make customers smile. It has also been the first to receive the Frost* treatment. Our packaging redesign strategy is not only about contemporisation, but ensuring all own ranges communicate the quality which defines Woolworths’ very essence, by embedding good, thoughtful design into the brand through packaging.
Simple, bold typography and the use of elements like photography and graphic shapes, aim to speak to the consumer in an engaging, intelligent way. Colour is also used in category leading ways, to differentiate variants within the lines.
July 12th, 2010 12:42 PM
Adelaide based furniture designer Khai Liew is collaborating with six pre-eminent Australian designers as part of the Collec+ors exhibition.
The exhibition celebrates a reunion of a group of Australian creative talents, brought together by their participation in ‘Collect: the international art fair for contemporary objects’, firstly at the Victoria and Albert Museum in London and now at the Saatchi Gallery.
Collec+ors will showcase collaborative new works by Khai Liew and Kirsten Coelho, Gwyn Hanssen Pigott, Bruce Nuske, Prue Venables (ceramics), Julie Blyfield (metal) and Jessica Loughlin (glass).
Back in 2004 Frost designed the identity for Collect and has since been working with Khai Liew, creating the furniture designer’s identity, website and now exhibition identity.
Collec+ors opens in Adelaide on Thursday 29 July coinciding with the 2010 South Australian Living Artists (SALA) Festival. The exhibition continues until 29 August, 11am-4pm daily.
For more news and updates visit Khai Liew’s facebook page.
July 08th, 2010 5:27 PM
Global property developers Frasers are set to revitalise the old Carlton brewery site in Sydney and create a vibrant new gateway to the CBD. Frost* have come on board to develop the brand strategy and will be involved in every aspect of the development’s ongoing communications.
Central Park’s vision is to become a new urban village within an existing city of villages that incorporates New York style apartments, to create a thriving creative urban community. Pritzker prize winning architecture luminaries from all around the world, including Foster + Partners (UK) and Ateliers Jean Nouvel (France), have been commissioned to create an internationally significant development.
We focussed on the idea of the global village – a collective of a diverse people, joining to create a community. From this came the creative idea of ‘coming together’, which underpins all communications. The identity highlights each letter in Central Park with a different colour, representing the convergence of different people and elements to form a whole. The new identity can be seen on the site hoarding and the new display suite.
Stay tuned for more from us on this project! In the meantime check out the website we designed.
June 24th, 2010 10:56 AM
After developing the identity for Sydney Airport’s new retail precinct, we started working on the advertising for the improved shopping precinct at the international terminal. Research revealed travellers find last minute holiday preparations highly stressful, reaching a crescendo at the airport. So we developed a strategy that taps into this insight and a new ‘medical condition’ was born – Pre Flight Tension or PFT.
An unbranded teaser campaign launched PFT with outdoor, online and radio executions. A variety of scenarios (all a little too easy to relate to!) are brought to life in a humorous manner, designed to pique interest before the launch phase messages released two weeks later. The redeveloped retail precinct was announced and travellers encouraged to plan ahead so they could spend more time at the airport and enjoy the new shops and restaurants – the perfect antidote to PFT!
Find out if PFT affects you by taking the test on our microsite www.easepft.com.au
June 10th, 2010 5:22 PM
Stefano Manfredi is one of Australia’s most celebrated chefs , with a string of iconic restaurants to his name (Bel Mondo, Restaurant Manfredi and now Bells at Killcare), as well four cookbooks and a weekly produce column in the Sydney Morning Herald. Ten years ago, Manfredi and business partner Julie Manfredi Hughes invited Frost* to design the identity for the Di Manfredi line of café-only coffee blends, Espresso di Manfredi by Piazza D’Oro, which has been instrumental in the establishment of a vibrant coffee culture in Australia. Now, for their 10th anniversary celebrations, Frost* has again been commissioned, this time to create a new, refreshed identity and artwork for the brand’s bespoke Tazzalta Mug and the Universal Saucer, created by renowned ceramic artist, Rod Bamford.
A bold, typographic treatment replaces the original photographic identity, bringing a refreshing modernity to the brand look and feel. The art has been applied to the special Espresso di Manfredi by Piazza D’Oro Artist Anniversary Collection of china and will be used across a new packaging theme for the product, employed by our studio on café windbreaks, umbrellas, coffee bags, take-away cups, mugs and sugar sticks. The new look was unveiled at a recent media event in Sydney and will soon be seen serving the brew at a café in your neck of the woods.
June 10th, 2010 12:01 PM
To make room for a brand new series of t-shirts, even bigger and better than the last, we have reduced the price of all the tees we have left in series 1.
Grab your 100% sustainable bamboo tee for a only $29.95 (that’s a saving of more than 50%). Get in quick as stock is very limited. Visit the Frost* shop at http://shop.frostdesign.com.au
Australia
Frost Design Pty Ltd,
Level 1, 15-17 Foster St,
Surry Hills, NSW, 2010, Australia
Phone: +61 2 9280 4233
info@frostdesign.com.au
0