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August 23rd, 2010 10:59 AM

What’s the big idea?

Our design director Quan Payne presented his talk last Thursday on design expectation of the packaging industry a part of the Institute of Packaging South Africa (IPSA) Congress. The theme of the topic, “What’s the big idea”, looked at how the creative idea fits in to the consumer narrative. Using Woolworths South Africa as a case study, he discussed the way our philosophy has been applied to transform Woolworth’s brand perception, creating a new relationship between the company  and their customers. Even though he was the only guy in jeans and t-shirt among suits, the talk went down really well!

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August 16th, 2010 3:20 PM

Go fourth

Go fourth

Our latest limited edition soft cotton tees can be found at shop.frostdesign.com.au and selected stores nationally. Get your hands on Series 4 just  $49.95 a piece!

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August 13th, 2010 4:30 PM

Poke!

Poke!

poke 1 (pk)
v. poked, pok·ing, pokes

1. To push or jab at, as with a finger or an arm; prod.
2. To make (a hole or pathway, for example) by or as if by prodding, elbowing, or jabbing:
3.  A feature on Facebook where a user can try to get another person to notice him or her

In our work we often face challenges that force us to go beyond the normal design process. When we were asked to take part in Graphic Material, it was a great opportunity for us to look deeper into the process of taking a two dimensional idea and transforming it into a three dimensional space. We settled on the word poke and set about realising the meaning of the word in three dimensions. The resulting artwork is made up of protruding steel rods fastened together to spell out the word poke.

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August 11th, 2010 1:20 PM

Our Iron Designers

Our Iron Designers

A big well done to our Iron Designers Sarah, Ben and Andreas who powered through to second place at Friday nights event at the Powerhouse Museum. After wowing the crowds with the birth of Jesus in the first round, the word on the street was that they peaked too soon. The second round was neck and neck and in the end it came down to just .025 percent! Congratulations to sixty40 and their winning robotic dog/talk show host…

Re-live the glory over and over again here, and here.

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August 10th, 2010 7:01 PM

You can win friends with Salade

You can win friends with Salade

Salade is the second book Frost* have designed for acclaimed chef Damien Pignolet. Damien’s first book, French, captured the essence of classic French cooking in Australia.  Design wise, Salade is a continuation of French, using the same subtle typographical details that reference the content of the book –for example, using ligatures to represent aroma. As part of the design evolution of Salade, we worked with artist Michael Fitz James, who created the logo for Damien’s restaurant, Bistro Moncur, which appears on the front cover of French. For the new cover, the heart shaped plate becomes a heart shaped tomato – a simple, graphic representation of the subject at hand.

The new book will be published August 30 by Penguin Lantern.

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August 03rd, 2010 6:56 PM

Opening night!

Opening night!

Frost* are taking part in ‘Graphic Material’, an exhibition held as part of the Sydney Design Festival that opens tonight!

Driven by developments in digital fabrication, today’s graphic designers are utilising unconventional materials and technologies to push the boundaries of their discipline. Graphic Material explores this freedom through new and innovative works by local and international designers –on display are robotic drawing machines, spot-welded posters and visuals that grow over time. The lines between design disciplines, so long conceptualised in terms of their material output, are becoming increasingly blurred. Traversing contemporary design, art and technology, the exhibition is an exploration of graphic design freed from the constraints of paper and ink.

Curated by Aaron Seymour, the exhibition features work by Graphic Thought Facility, 3Deep Design, Toko, Design by Pidgeon, Bert Simons, Collider, Mark Gowing, Jeremy Wood, Karsten Schmidt, Seymour Design, Frost* and Trigger.

We’ll put up another post showing our work, but if you can’t wait head down to UTS tonight – Level 4 Courtyard, 702 Harris Street, Ultimo. The exhibition runs till 3 September. See you there.

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July 27th, 2010 12:52 PM

Tee time at Alfie’s friend Rolfe

Tee time at Alfie's friend Rolfe

The lovely people at Alfies friend Rolfe are stocking our series 4 tees. Check out the latest post on their site http://alfiesfriendrolfe.com.au

Available at selected stores nationally and shop.frostdesign.com.au

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July 22nd, 2010 7:26 PM

Iron Designer

Iron Designer

Frost has been invited to take part in Iron Designer, a design-based battle put on as part of Sydney Design 10 – a celebrated Sydney institution showcasing local and international design with a diverse program running over 16 days, organised by Melbourne based creative team, Studio Binocular.

Inspired by their Japanese cooking counterparts, the challengers work individually or in teams of 2-3 in a pressure cooker style design-off. In response to the Festival’s theme – Tell us a story – teams are given 20 minutes to impress the judges with their innovative use of the battle’s key ingredients.

The aim of the game is to present a live and entertaining exploration of the creative process – showcasing the way designers think and how they transfer their thoughts into something visual. Mediated by a flamboyant host, in conjunction with a panel of industry based judges, Iron Designer sees participants working individually or in studio-based teams of 2-3. Participants are given three words which become the battle’s ‘key ingredients’.

Designers have access to a range of materials and are given 20 minutes to  “tell us a story” visually. The night is run in two rounds with four teams competing per round. The two heat winners and carry-over champions then play off for the Iron Designer crown.

This fast-paced contest is run in two rounds, with the winner of each going into a championship playoff, where the ultimate victor will be crowned Iron Designer 2010 – basking in the glory and adulation of the crowd.

The whole studio will be there to revel in the glory of being crowned Sydney’s Iron Designer champions!

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July 21st, 2010 7:04 PM

Vince to be guest judge at Spikes Asia

The Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Vince has been asked to join the judging panel at this years awards show where he will judge the best creative work in the categories of TV/Cinema, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, TV/Cinema Craft and Design.

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July 20th, 2010 4:37 PM

Award Rewards

Award Rewards

It’s a real honour to announce the fresh bunch of international award wins in our hot little hands. The Art Director’s Club (ADC), Graphis and The Society of Environmental Graphic Design (SEGD) have all recently praised the work of Frost* in their respective annual achievement rolls.

Our bespoke typographical installation ‘Wonderland’ for the 2009 Sculptures by the Sea festival, has been celebrated in this year’s SEGD Design Awards. The Washington DC based Society, which recognises exceptional environmental design, has given the ‘Lot with a little’ Award to the studio’s temporary public artwork. The team wove a line of text from Lewis Carol’s  ‘All in the Golden Afternoon’ poem, in typical Frost* orange fabric, on a timber fence that runs along the shore line of Sydney’s Tamarama beach.

Our ongoing relationship with publishers Phaidon is going strong with ‘Futurtainment’, by Mike Walsh, receiving a Merit Award from the ADC. The book design received the recognition in the 89th ADC Annual Awards competition, which gives accolades for the best design work of the year and was one of only two mentions given to Australian entrants this year.

And Graphis, The International Journal of Visual Communication, has anointed Frost* with both Gold and Platinum awards in the Graphis Poster Annual 2011, for our work with the Sydney Dance Company. The posters for the ‘We Unfold’ series, which won Gold and the company’s ‘Season 2009’, which took out the top honour of Platinum, were displayed on outdoor advertising sites throughout the city.

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